Web Development

Website Redesign Brief

Comprehensive brief for a website redesign covering UX, functionality, and content migration.

What's Included

This template guides you through 8 structured sections to create a comprehensive brief your vendor will love.

1

Project Goals & KPIs

Define what the redesign should accomplish: improved UX, higher conversions, better performance, or rebranding.

2

Target Audience & User Journeys

Map primary user personas, their goals, and the ideal paths through your redesigned site.

3

Design Preferences & Brand

Share brand guidelines, visual references, competitor sites you admire, and aesthetic direction.

4

Technical Requirements

Specify CMS preferences, integrations, accessibility standards, performance targets, and hosting needs.

5

Content Strategy & Migration

Outline content that transfers, new content needs, SEO requirements, and information architecture.

6

Page & Feature Scope

List all pages, interactive features, forms, e-commerce elements, and third-party tools to include.

7

Security & Compliance

Detail GDPR, WCAG, cookie consent, data privacy, and any industry-specific compliance requirements.

8

Timeline & Budget

Set milestones for wireframes, design, development, testing, and launch with budget breakdown.

How It Works

Go from idea to vendor-ready brief in minutes, not hours.

1

Choose Your Template

Pick this template as your starting point. Every section is pre-structured for your specific project type.

2

Fill In the Details

Our guided brief builder walks you through each section with prompts, tips, and examples to help you articulate your needs.

3

Share with Your Vendor

Generate a secure link your vendor can access without any login. They see a polished, professional brief and can respond directly.

Ready to brief like a pro?

Start with the Website Redesign Brief template and send your vendor a clear, structured brief in minutes. Free to get started.