Website Redesign Brief
Comprehensive brief for a website redesign covering UX, functionality, and content migration.
What's Included
This template guides you through 8 structured sections to create a comprehensive brief your vendor will love.
Project Goals & KPIs
Define what the redesign should accomplish: improved UX, higher conversions, better performance, or rebranding.
Target Audience & User Journeys
Map primary user personas, their goals, and the ideal paths through your redesigned site.
Design Preferences & Brand
Share brand guidelines, visual references, competitor sites you admire, and aesthetic direction.
Technical Requirements
Specify CMS preferences, integrations, accessibility standards, performance targets, and hosting needs.
Content Strategy & Migration
Outline content that transfers, new content needs, SEO requirements, and information architecture.
Page & Feature Scope
List all pages, interactive features, forms, e-commerce elements, and third-party tools to include.
Security & Compliance
Detail GDPR, WCAG, cookie consent, data privacy, and any industry-specific compliance requirements.
Timeline & Budget
Set milestones for wireframes, design, development, testing, and launch with budget breakdown.
How It Works
Go from idea to vendor-ready brief in minutes, not hours.
Choose Your Template
Pick this template as your starting point. Every section is pre-structured for your specific project type.
Fill In the Details
Our guided brief builder walks you through each section with prompts, tips, and examples to help you articulate your needs.
Share with Your Vendor
Generate a secure link your vendor can access without any login. They see a polished, professional brief and can respond directly.
Ready to brief like a pro?
Start with the Website Redesign Brief template and send your vendor a clear, structured brief in minutes. Free to get started.
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